Originally published in SBC News.

‍

Esports data and odds provider, PandaScore, has formed a partnership with sports data supplier Sporting Solutions in a bid to boost both companies’ services.

‍

Sporting Solution will utilise PandaScore’s odds and data services through its connect platform which aims to build ease of integration for the customers of the firms.

‍

Flavien Guillocheau, CEO at PandaScore, commented: “Sporting Solutions is a titan of the sports betting industry and we are thrilled to be entering into what will surely become an incredible partnership.”

‍

Delivering over 116 pre-match markets and 125 in-play markets, the platform currently covers League of Legends, DOTA 2, Counter-Strike: Global Offensive, Valorant, Call of Duty, Rocket League, Overwatch, PUBG and FIFA, to name a few.

‍

“Being a fellow FDJ company, there are few more experienced and renowned data providers,” Guillocheau added. “Our partnership will bolster both parties as we aim to provide a top-class esports product.”

‍

The companies have stated that the collaboration is set to be one of its largest yet, and is ‘based on a mutual belief that bookmakers should have access to top-class esports products, backed by a dedicated esports trading team’.

‍

Julien Boinet, Business Development Director at Sporting Solutions, concluded: “We’re very excited to be entering into a partnership with PandaScore as we aim to create a leading esports product.

‍

“Their impressive odds and data services will no doubt prove invaluable and we are looking forward to working with their incredibly experienced esports team.”

‍

Last month, Oliver Niner, Head of Sales at PandaScore, spoke to SBC News and highlighted the importance for operators of leveraging their own esportsbook service to generate odds on the sector, whilst noting what the traditional betting space can learn from esports.

‍

With regards to consumption and distribution of esports to a wider audience, Niner observed that there has been a misplaced narrative from some commentators who suggest that esports should adopt traditional broadcast models.

‍

“We’re so used to consuming media as part of our lives, and we need to consider that it is changing and is no longer the way it once was,” he explained.